Cleanse and brighten your teeth with bicarb soda. Freshens your breath and maintains healthy teeth and gums. Miessence toothpastes do not contain fluoride, aluminium, artificial sweeteners or detergents.

 Why

Keep teeth clean and freshen your breath naturally.

How

Apply with a toothbrush

When

Morning and night, after meals

Ingredients

certified organic aloe barbadensis (aloe vera) leaf juice, xanthan gum, sodium bicarbonate, sea salt, certified organic backhousia citriadora (lemon myrtle) essential oil, certified organic citrus limonum (lemon) essential oil, aqua, stevia rebaudiana extract

My comments: Smells like a lemon sherbert lolly. Even my fussy 6 year old likes this one.

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Active ingredients in supermarket brand toothpastes commonly

sodium fluoride - potential effects - suspected respiratory, cardiovascular, developmental, liver, musculoskeletal and neuro toxicity; osteomalacia; dental fluorosis; bone fractures

sodium monofluorophosphate - potential effects - strong evidence of human neuro toxicity; some animal studies show adverse effects.

as well as other ingredients such as

Sodium Lauryl Sulfate which can cause skin and eye irritation; suspected liver toxicity; penetrates skin and accumulates in vital organs; eczema; toxic to aquatic organisms