Cleanse and brighten your teeth with bicarb soda. Freshens your breath and maintains healthy teeth and gums. Miessence toothpastes do not contain fluoride, aluminium, artificial sweeteners or detergents.
Why
Keep teeth clean and freshen your breath naturally.
How
Apply with a toothbrush
When
Morning and night, after meals
Ingredients
certified organic aloe barbadensis (aloe vera) leaf juice, xanthan gum, sodium bicarbonate, sea salt, certified organic backhousia citriadora (lemon myrtle) essential oil, certified organic citrus limonum (lemon) essential oil, aqua, stevia rebaudiana extract

My comments: Smells like a lemon sherbert lolly. Even my fussy 6 year old likes this one.
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Active ingredients in supermarket brand toothpastes commonly
sodium fluoride - potential effects - suspected respiratory, cardiovascular, developmental, liver, musculoskeletal and neuro toxicity; osteomalacia; dental fluorosis; bone fractures
sodium monofluorophosphate - potential effects - strong evidence of human neuro toxicity; some animal studies show adverse effects.
as well as other ingredients such as
Sodium Lauryl Sulfate which can cause skin and eye irritation; suspected liver toxicity; penetrates skin and accumulates in vital organs; eczema; toxic to aquatic organisms |